What Is ‘It’ And How Can It Help You?

By on Sunday, 15th August 2010 987 views

Gossip columnist Paula Froelich knows all about how celebrities rise and fall out of the Hollywood spotlight.

A fixture on the New York Post’s “Page Six” and a regular on “Entertainment Tonight,” Froelich is out with a book whose title says it all, “It! 9 Secrets of the Rich and Famous That Will Take You to the Top.”

Those nine basics:

Rule #2: Don’t try to fake a talent you really don’t have!
Rule #3: Don’t know what you’re good at? Ask someone to help you figure it out.
Rule #4: Learn to enjoy the spotlight: Be the star of your own stage.
Rule #5: Educate yourself. Knowledge is power.
Rule #6: Formulate a flexible plan of attack, and stick to it.
Rule #7: If you want it enough, you can get it — but don’t sell yourself short.
Rule #8: Never be mean to waiters — what goes around comes around.
Rule #9: People are going to hate you, so have a hide like a rhino — and above all, don’t give them a reason to bring you down!

Froelich contends that people can make or break themselves.

“I just watch stars on the rise and stars on the fall,” she told co-anchor Hannah Storm on The Early Show Monday, “and I just kind of thought, ‘You know, someone ought to tell everyone out there that you can do this. There’s a formula to it, and stars are made and not born.”

The first thing Froelich suggests is figuring out what you’re good at, and doing it. She uses Donald Trump as an example.

“You know,” Froelich observed, “the thing is, I think a lot of people are raised to be a doctor, a lawyer, a banker, and they don’t really know that there are other jobs out there. And, you know, there’s Donald Trump, who realized, you know what? He’s great at real estate, but he’s even better at marketing. You know, at one point, Donald Trump was on the verge of bankruptcy. And I remember, when I worked at Dow Jones, he came in and told this story about when he was married to Marla Maples, and he looked at her, and there was a bum on the street, and he said, ‘That bum has more money than us.’ And Marla was like, ‘What?’ Donald figured out, through the sheer power of marketing and his own strength of will, how to turn his business around, and he marketed his name and, yes, even his hair!”

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